The new limited edition of IQOS to end combustion tobacco "Designed for those adult smokers looking for a better alternative," according to Alejandro Flores, Marketing Director of IQOS for Spain. In the incomparable setting of the Starlite Occident festival in Marbella, IQOS has presented a new limited edition full of color. This is IQOS ILUMA WE, with turquoise tones, ideal to welcome the summer. The goal is to end combustion tobacco, as IQOS does not burn tobacco or produce smoke and significantly reduces exposure to harmful substances present in cigarette smoke. It stands out for its original design marked by a spiral of colors that represents the unique and special way that each one has ... [Read more]