From the heated tobacco device "Ploom AURA", a color variation "Amber Haze" has appeared. The Ploom AURA heated tobacco device, which has evolved around "taste", has been well received by many users since its pre-release on May 27 and nationwide sales expansion in July. As of August, the cumulative sales volume is 2 million units. It was the fastest time in JT history to exceed 2 million units (*). The "Amber Haze", which will be released as the first in the 2025 limited color series, features a yellow color that shines like another world. It complements the style of the person who picks up the device, vividly expresses their unwavering personality, and amplifies their own world. JT will con... [Read more]