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Innovating innovation... Philip Morris Korea Launches Nationwide Sales of IQOS Iluma i

Philip Morris Korea (CEO Yoon Hee-kyung) will sell its new cigarette-type e-cigarette device 'IQOS ILUMA i' series at directly managed stores and convenience stores nationwide from the 13th. The new Iluma i Series is the latest and most innovative product in Philip Morris' lineup of e-cigarette devices. It consists of the top-of-the-line flagship models, IQOS ILUMA I Prime and IQOS ILUMA I. They are priced at 129,000 won and 89,000 won, respectively. The IQOS ILUMA i series is equipped with a variety of new features, including a 'touchscreen' that shows the device's warm-up status, remaining usage time and number of uses, 'pause mode' that allows you to pause the device for up to 8 minutes, ... [Read more]

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