MILAN (ITALPRESS) – Imperial Brands Italia has launched PULZE 3.0, the new generation of its heated tobacco device, which reinforces the Group's commitment to offering innovative and potentially reduced-risk solutions for adult consumers. A growing demand for alternative products is contributing significantly to the growth of the Next Generation Products (NGP) sector, which in the first half of fiscal 2024/25 recorded an increase of +15.4% globally. Europe is confirmed as the most dynamic area, with an increase of +17.2%. "With the launch of PULZE 3.0 we confirm our long-term commitment to the development of innovative solutions, built around the needs of potential consumers and potentially ... [Read more]