JTI launches the new generation of its heated tobacco device in Spain Spain consolidates its position as a key market for the multinational with a growth in the category of over 20% per year JTI (Japan Tobacco International) reinforces its commitment to heated tobacco with the launch in Spain of Ploom Aura, the new generation of this device, as reported in a statement. Specifically, Spain thus becomes one of the first European markets to incorporate this product, already available in countries such as Japan, Switzerland, Germany and Italy. This launch coincides with strong momentum for JTI's global reduced-risk products business. The Japanese multinational closed the third quarter of 2025, ... [Read more]