What we do We give young people the facts about tobacco and the industry behind it, engage individuals and groups to make change in their communities, innovate ways to end tobacco use and join forces with collaborators committed to a tobacco-free future. The new tobacco commercials: 92% of young people’s favorite shows contain smoking Jul. 02, 20194 min read Tobacco use rose in young people’s favorite TV shows, with popular streaming programs like “Stranger Things” and “Orange Is the New Black” increasingly showing images of tobacco and portraying characters who smoke. Research links exposure to on-screen smoking with an increased likelihood to start using tobacco among young people. Truth I... [Read more]