IQOS, the innovative brand of tobacco heating devices, welcomes summer with the launch of its new limited edition, IQOS ILUMA WE. This vibrant collection celebrates the diversity and sense of unity of the IQOS user community, offering a unique experience for those looking for an alternative to conventional cigarettes. Standing out for its captivating turquoise color, IQOS ILUMA WE presents an original design with a striking spiral of colors that represents the unique and personal vision that each individual has of the world. This wave of color merges into one point, symbolizing the strong values shared by IQOS' approximately 26 million users worldwide. The IQOS ILUMA WE limited edition reinf... [Read more]