"lil HYBRID™ ™ 3.0 introduced by IQOS" will be released sequentially from April 15, 2025 (Tuesday) Philip Morris Japan G.K. (Headquarters: Chiyoda-ku, Tokyo, President: Shelley Goh, hereinafter referred to as "PMJ") is pleased to announce that it has installed KT&G's smoke-free heat-not-burn device "lil HYBRID™ ™ 3.0". From April 15, 2025 (Tuesday)*1, the official IQOS online store, 4 IQOS stores*2 nationwide, IQOS shops (some Yamada Denki affiliated stores, some Bic Camera affiliated stores), IQOS corners (some Don Quijote affiliated stores, some home center Musashi affiliated stores, and some Super Viva Home affiliated stores)*2, and tobacco dealers nationwide including convenience stores*... [Read more]