Philip Morris International continues to embody its strategy for a smoke-free future and introduces to Morocco its new IQOS ILUMA product, which is based on the latest technological innovations in tobacco heating. Philip Morris also introduced in the Moroccan market the new tobacco sticks "Terea", exclusively for use with IQOS ILUMA, with an automation feature that senses the insertion of the tobacco stick and automatically turns on the device. This new tobacco heating system is the cleanest ever, as it relies on the latest technology to heat tobacco using SMARTCORE induction ™ technology, which heats tobacco from inside the Terea stick, without the need for a heating plate. IQOS ILUMA allow... [Read more]