Japan Tobacco (JT) announced on May 27 a new model of heat-not-burn device "Ploom aura" and tobacco stick "evo". It will be pre-sold at the official online shop from the same day. "Plume Aura" pursues "taste" with our unique heating technology. It is equipped with a new function that allows you to choose from four heating modes, such as strong with a strong suck and long with a suck for about 6 minutes. Compared to conventional models, it is about 20% smaller and lighter, and it also features a slim ergonomic design. JT is expected to be a trump card to expand the market share of the plume brand, which remains in third place in the domestic heat-not-burn market. It will be on sale at conveni... [Read more]