British American Tobacco Co., Ltd. (BAT) announced on September 23 that it will expand sales of its new heat-not-burn tobacco model "Glow Hero," which was previously released in Miyagi Prefecture, nationwide from September 1. The same series of models "Glow Hero Plus" will also be available at the same time. Competition from Philip Morris' ICOS of the U.S., which holds a high domestic market share, is likely to intensify. BAT has been specializing in relatively inexpensive products so far, and will enter the high-priced range with the Glow Hero. It is characterized by the ability to heat up to high temperatures in a short heating time. Chief Executive Officer Tadeu Marocco said at the press ... [Read more]