Overlord Lilazo Division The use rate of heat-not-burn cigarettes is approaching 40% as much as possible. IQOS continues to gain more than 50% share from last year! Plume X's share rate is also increasing, while Glow Hyper's share is slightly decreasing. RELAZO, a web media that disseminates information on heated tobacco and sells unique smoking goods, conducted an online survey of 11,405 male and female smokers under the age of 20~69 nationwide on the share of heated tobacco. As a result, about 39% of all smokers use heated tobacco, an increase of about 3% from last year. By brand, IQOS continued to capture more than 50% of the market share from last year, and while Plume X's share also inc... [Read more]