Viewing graphic anti-smoking images on cigarette packs triggers activity in brain areas involved in emotion, decision-making and memory as observed via brain scans. Researchers from Georgetown University Medical Center and Truth Initiative reported their findings online this week in Addictive Behaviors Reports. The brain scanning study, the first to be conducted in young adult smokers, suggest these images could effectively warn smokers about cigarettes' health consequences, says the study's co-lead author, Darren Mays, PhD, MPH, an assistant professor of oncology at Georgetown Lombardi Comprehensive Cancer Center in Washington, DC. "What we found in this study reinforces findings from pre... [Read more]