News JT launches new heated tobacco device "Ploom CUBE" October 1, 2025 11:53 JT will release the "Ploom CUBE" heated tobacco device on October 1st. The price is 1,980 yen. Like the "Ploom AURA" released in May, this model is equipped with JT's latest heating technology "SMART HEATFLOW". The Plume Aura has a completely new form from the previous model, but the Plume Cube adopts a rounded cube design that fits in the palm of your hand, which is the origin of the plume. In terms of functionality, like Aura, it is equipped with four heating modes with different smoking feelings and usage times of heated cigarettes. The usage time is about 5 minutes in standard mode, about 3 minutes in strong mo... [Read more]