IQOS has released a campaign with the theme of "the ultimate emotional experience"! Philip Morris Japan to implement "IQOS Together X" again this year June 2, 2025 Philip Morris Japan is promoting the switch from cigarettes to "smoke-free products" for smokers aged 20 and over with the aim of realizing a "smoke-free society". On May 27, 2025, the company held the "IQOS Together X 2025 Campaign Presentation" in Tokyo and revealed the contents of the campaign. This is the second year of IQOS' participatory brand engagement platform, IQOS Together X, following last year's event. In the campaign using the platform, in addition to giving away trips and prizes by lottery under the theme of "the ul... [Read more]