Philip Morris Korea has launched a new cigarette-type e-cigarette device for the first time in two years and will compete with KT&G, the No. 1 company in the industry, for the pride of KT&G for the first time in a long time. As CEO Yoon Hee-kyung introduces a new product for the first time since his appointment, it will be interesting to see if Philip Morris Korea can regain the No. 1 market share. Philip Morris Korea held a press conference at the Lotte Hotel in Euljiro, Jung-gu, Seoul on the 5th and unveiled its new cigarette-type e-cigarette device, the IQOS ILUMA i series. Philip Morris Korea's new product launch comes two years after the introduction of Iluma One in 2023. The new produc... [Read more]