Nigeria Introduces Historic Measures to Warn Moviegoers about the Harms of Smoking and Tobacco Use in Nollywood Films Statement of Yolonda C. Richardson, President and CEO of the Campaign for Tobacco-Free Kids May 23, 2024 Washington, D.C. – The Nigerian government today announced that it would adopt new measures to limit how tobacco can be depicted in films produced in Nollywood, one of the world’s largest film industries. It is the first such measure in Africa and a significant step to cut off one of the most enduring ways tobacco companies target youth. Under the new measures, films depicting tobacco or nicotine use must display health warning labels on screen at the beginning and end of ... [Read more]