In Spain, awareness of the dangers of tobacco has been raised for 40 years. People know that smoking is bad, but it still does. Looking ahead to 2025, the pharmaceutical company Teva has launched, together with the Manifiesto agency, the campaign 'La Miguelturra to quit smoking', which aims to get people to fulfil their New Year's resolution. The agency's creative team thought of Miguelturra, a town in Spain that has long put tobacco in the spotlight, aspiring to become a smoke-free town by 2030. The name of the town gave rise to the creative concept: 'La Miguelturra to quit smoking', a concept that does not go unnoticed and that has the help of the residents of the town to achieve the objec... [Read more]