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IQOS Together X, a participatory brand engagement platform, will launch its second campaign on Wednesday, June 25, 2025

Philip Morris Japan G.K. (Headquarters: Chiyoda-ku, Tokyo, President: Shelley Goh, hereinafter referred to as "PMJ") is pleased to announce that it has launched IQOS Together X, a participatory brand engagement platform for smokers aged 20 and over that allows anyone to participate without the need to visit a store or purchase a product. The second phase of the 2025 campaign will start on Wednesday, June 25, 2025. Under the theme of the "Ultimate Emotional Experience" 2025 campaign, the "IQOS Together X" campaign will provide opportunities for visitors to experience the IQOS brand value through travel and prize drawings, as well as events where visitors can experience the world of IQOS. As w... [Read more]

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