In response to U.S. restrictions on where tobacco companies are allowed to advertise their products, the industry now dedicates nearly all of its $9 billion advertising budget to activities occurring in retail settings. A new study by researchers at Columbia University Mailman School of Public Health fills an important gap by documenting specific characteristics of storefront tobacco advertisements in the context of today's diverse tobacco product landscape. Findings are published online in the journal Preventive Medicine. "The mechanisms through which tobacco advertising in retail settings influence product use are not well understood, particularly for non-cigarette products," said Daniel G... [Read more]